Associate Director, Patient Marketing - Ophthalmology Associate Director, Patient Marketing - Ophthalmology Direct message the job poster from EPM Scientific I support Biopharma companies to Recruit and Retain Executives in Commercial and Medical Affairs Associate Director, Patient Marketing - Ophthalmology Onsite Hybrid Structure EPM Scientific are leading the search for an Associate Director, Patient Marketing, who will take on a pivotal role in shaping and implementing patient-centric marketing strategies tailored to the specialized ophthalmology sector. This role is ideal for someone who thrives in a dynamic small biotech environment and is eager to take on high-visibility responsibilities that directly influence patient engagement and outcomes. Key Responsibilities Develop innovative and effective patient marketing strategies that align seamlessly with the company's core business objectives and long-term vision. Lead the creation, execution, and optimization of targeted campaigns specifically designed to address the unique needs of ophthalmology patients, ensuring measurable impact and resonance with the target audience. Collaborate extensively across various internal teams, including medical affairs, brand marketing, and sales, to ensure the delivery of cohesive and impactful patient engagement initiatives. Utilize deep market insights, patient behavior trends, and data analytics to continually refine marketing efforts and enhance patient outreach, engagement, and brand recognition. Act as a key liaison with external stakeholders, including patient advocacy groups and healthcare professionals, to build partnerships that amplify the company's mission and extend its reach within the ophthalmology community. Desired Skills & Expertise Ophthalmology or Eye Care Experience: A strong background in ophthalmology or eye care is essential, ensuring that all patient marketing initiatives are informed, impactful, and aligned with the unique challenges and opportunities in this specialized field. Patient Marketing Expertise: Demonstrated success in developing and implementing patient-centric marketing strategies, with a focus on enhancing engagement, improving patient outcomes, and driving brand loyalty within the healthcare or biotechnology sectors. Strategic Vision: The ability to think strategically and translate complex market insights into actionable marketing plans that deliver measurable results. Collaborative Leadership: Proven ability to work collaboratively in a cross-functional environment, fostering partnerships that drive success and innovation. Analytical Skills: A data-driven approach to decision-making, with the ability to interpret market research and analytics to inform marketing strategies and measure their effectiveness. This role based in Boston, offering the chance to be at the forefront of patient marketing in the ophthalmology space. The role promises not only professional growth but also the personal satisfaction of contributing to life-changing treatments for patients with rare diseases. By joining this innovative team, you will become part of a mission-driven organization dedicated to redefining what is possible in biotechnology and patient care. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Referrals increase your chances of interviewing at EPM Scientific by 2x Sign in to set job alerts for “Associate Marketing Director” roles. Marketing Manager - Paid Media & O&O channels, Amazon Key North Reading, MA $108,400.00-$185,000.00 2 weeks ago Social Media & Content Marketing Manager Boston, MA $60,000.00-$70,000.00 1 month ago Country Marketing Manager, North America Associate, Brand Marketing Manager, Boston, MA Boston, MA $75,000.00-$125,000.00 2 weeks ago Senior Marketing Manager/Associate Director of Marketing Newton, MA $130,000.00-$170,000.00 3 days ago Marketing Manager - Time Out Market Boston Boston, MA $70,000.00-$85,000.00 2 months ago Boston, MA $70,000.00-$75,000.00 4 weeks ago Manager, Brand Marketing Accounts NA - Converse Boston, MA $108,000.00-$135,000.00 3 days ago Marketing Manager, Global Industry Marketing - Public & Social Sector Global Retail Marketing Manager, Flagship Event Marketing Manager - Boston, MA - 27301 Boston, MA $160,000.00-$200,000.00 3 months ago Waltham, MA $85,000.00-$95,000.00 1 month ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr EPM Scientific
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